The Millennium:
What does Coolworld have in store for the new Millennium?

For the year 2000, Coolworld has over 14 events planned nationwide. A majority of these will take place at Coolworld's exclusive all-night all-age venue, the Santa Clara County Fairgrounds, in San Jose, California. This beautiful 250-acre site will be modified continuously throughout the year to provide the most diverse example of entertainment for hundreds of thousands of attendees! All produced by Coolworld, the Nation's Largest Dance and Music Festival Organization!

With such a diverse calendar, the opportunities for sponsorship and involvement are endless. Coolworld is dedicated to bringing its sponsors the most complete and direct exposure to the thousands that will attend all of our events!

The Events:
What are the events that Sponsors can not miss?

Coolworld presents Cyberfest 2000 (July 22, 2000), the largest youth festival in North America. This massive event will combine music, technology, entertainment and positive cultural lifestyles into a nationwide all day and night celebration. This event brought over 27,000 people from across the United States last summer, and Cyberfest 2000 is anticipated to surpass that record with talent and attractions that attendees won't want to miss!

Coolworld also will be taking Cyberfest on the road with expected dates in Miami, Atlanta and Los Angeles. This provides many other opportunities for sponsors to spread Nationwide with the longest-running and largest Dance and Music Festival Organization in the United States, surely a successful combination!

Along with Cyberfest, Coolworld will be involved in many events throughout the year where sponsors will get a chance to showcase their products, services and companies. These events offer an unparalleled opportunity to reach the eyes and minds of the young and powerful consumer group Gen "Y". These festivals are the entertainment alternative which are becoming essential to the Gen "Y" music culture. We achieved this through years of experience based on the cultural understanding of PLUR, (Peace, Love, Unity, and Respect). Cyberfest 2000 will be filled with positive vibes that cross all lines and embrace the diversities that enrich us as a society.

The Market:
What makes sponsorship of Coolworld's calendar of events a worthwhile investment?

Simple, the audience… The numbers and make-up of all those in attendance guarantees your company's brand a targeted influence and focus for the new millennium. The majority of our attendees are age 15-25 and from diverse backgrounds. This growing culture is very literate and has matured in the age of computers and the Internet. They are interested in technological advances and are eager to stay "caught up," with the rapidly
changing times. Your involvement with Coolworld will increase & enhance your position with this market, and associate your company as a "trendsetter".

These unique characteristics of Generation Y are changing Corporate America's approach towards these computer-literate kids with lots of cash. This generation, growing up in a digital world, is 60 million strong, and will consist of millions of money spending teens by the year 2000. They consistently spent billions of dollars every month with one out of ten an active credit card user. However, this group still demonstrates a constant shift in their brand loyalty as they are focused on the "Next Big Thing". This generation is a significant consumer group that is attracted to the most cutting edge and alternative products presented to them. They are more informed, have more choices, and require more avenues to get their information and impressions. They are the next consumer generation!

Coolworld provides a cutting edge advertising/marketing opportunity in a cool setting to this young consumer. The attendance of these combined events is projected to be over three hundred thousand people (not counting all those who participate via live Internet cybercast). A chance to be part of this memorable calendar of events can not be missed!!!

The Company:
Why work with Coolworld?

Sponsors of Coolworld events will be forming a business alliance with the largest all-night dance festival promoter in the United States. Coolworld is in touch with the youth culture on which this dance phenomenon is based & is held in high regard by the attendees, the performing artists, local governments, and past corporate sponsors.

Sponsors can expect positive reviews, positive exposure, and positive returns. Your name will be a part of the same buzz and momentum that draws thousands of Gen Y's and makes these dance festivals unique. Your product will be illuminated by the power and energy of this multi-site event. The result, the greatest fusion of music, technology, information and celebration for the next millennium!

The enclosed information pack details the benefits and various opportunities of sponsorship at all Coolworld events. These are just a few opportunities for sponsorship, Coolworld is flexible and ready to adjust sponsor programs to fit your needs, and present your company in the best manner possible!

Sincerely,

Coolworld